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"The Genius Machine is passionate, provocative, powerful, and practical. Gerald Sindell weaves his experience into an essential guide for creating ideas with impact. What better gift for today's troubled world than this compelling method for finding smarter solutions and getting them working."

Rosabeth Moss Kanter, Harvard Business School, bestselling author of Confidence

About This Blog

This blog is devoted to the exploration of Gerald Sindell's Endleofon Innovation Process. Gerald is the founder of Thought Leaders International, offers innovation services at Sindell Innovation, and manages social media for clients at Agency For Social Media and is author of: The Genius Machine: The Eleven Steps that Turn Raw Ideas Into Brilliance (New World Library, May, 2009).

29 October 2009 - 16:21A Paucity of Hope

Turns out that running a political campaign on a vague, all-inclusive slogan like “Hope” can be a dangerous game. For the idealistic among us, Obama’s call for us to unleash our hope meant unleashing that latent desire for a new kind of politics. For the needy, hope could mean emergency help right now, on the line.

“Hope for me is I’ll finally get a good job.”

“I’ll be able to get my teeth fixed.”

“I’ll be able to pay for my wife’s cancer therapy.”

Hope was intrinsically too big a promise to run on. Hope unleashes dreams of the beautiful, while politics by its nature can only deliver the truly ugly and barely functioning compromise. For anyone who dared, even for a moment, to let go of a sceptical frame of mind and give flight to hope, disappointment is inevitable. Reality can never catch up with all the dreams that hope unleashes. If any of those things that were once imagined arrive, they will certainly be bent out of shape, maybe beyond recognition.

How do you like your end of war, high speed rail, Wall Street reform so far? Read more…

No Comments | Categories: All the rest, Leadership, Politics, framing

29 July 2009 - 10:51Signs of Intelligent Life: GroupSmarts

You turn on the radio, and someone is giving an opinion about something that’s currently in the news. How long does it take for you decide whether or not that person might have something important to say?

You’re in a meeting at work and a person from another department, someone you haven’t met before, has joined the meeting. When they finally speak, how long will it take for you to make a judgment about their knowledge, their communication skills, and even their intelligence?

In a previous post we discussed the simple appearance of intelligence. We can give an impression of smarts just by holding ourselves a certain way, and by making steady eye contact. If we’re naturals, or if we’ve been practicing, so far so good. Read more…

No Comments | Categories: Thinking, appearing intelligent, framing

18 July 2009 - 12:09GM to Buy Back All Pontiac Azteks for Cash!

A few weeks ago I posted an open letter to GM CEO Fritz Henderson on the first day of GM’s entering into bankruptcy protection, offering my concern that Mr. Henderson’s reliance on great GM design to save the company might be a problem since GM had put so much ugly tin on America’s roads. I also noted that GM’s culture needed to change, and this was their last chance to get it right. I didn’t mention that most experts on corporate change say it requires 3 — 5 years to accomplish, if you know what you’re doing.

In an amazing display of exactly what I was talking about, Mr. Henderson tossed my article over the fence and assigned the response to Global VP for all design, Ed Welburn, who wrote a public letter back to “Gerald Sindell of the Huffington Post,” which contained an impassioned defense of GM design, and the thousands of artists and modelers at work around the clock around the world creating beautiful new GM cars. Mr. Welburn invited me to visit GM dealerships, look at and drive the new Chevys, Buicks and Cadillacs. I was also invited to visit to global design headquarters in Detroit and see for myself. Read more…

No Comments | Categories: All the rest, Differentiation, Laughs, Leadership, Management, Shortermism, Thinking, Thought Leadership, Value, framing, innovation

23 June 2009 - 14:30The Universal Rules of Framing Part II. What Does The Proscenium Frame?

English man of letters Samuel Taylor Coleridge crafted the phrase “willing suspension of disbelief” to describe what it takes for us to be able to take a fresh look at something. When we settle into our seats in a theater and gaze up at the proscenium, that framed and draped window where a play or movie or opera is about to come alive, we are prepared to be, for a moment, less skeptical. We look up at the frame, and wait. We are in an extremely unusual frame of mind.

The first proscenium arch is generally agreed to be the one in Parma, Italy, in the Teatro Farnese, built in 1618. What is quite spectacular about the Teatro is that the space on the stage side of the proscenium is almost as large as the space on the audience side, indicating that the theatre was built to be able to present a complete alternate universe to an audience. (The designers were so committed to the possibilities of the theatrical experience that they also built a huge floodable area in front of the stage, so miniature naval battles could also be staged.) Read more…

No Comments | Categories: Differentiation, framing, innovation

1 June 2009 - 12:45The Universal Rules for Framing

A few years ago, my son Max and I were at the Guggenheim in New York, spiraling our way down through a show of Very Important Paintings. It was one of those shows that just wasn’t working for either of us. But we like to discuss what we’re looking at, just for the pleasure of comparing perceptions. I suggested we talk about the framing and ignore the art. An added bonus would be that anyone overhearing us would be hard pressed to connect our insights to anything we appeared to be looking at.

Within a few paintings, we had it down. “There’s a beauty. Great sense of mass, and it really works on the wall.” “You think? Seems a little over the top to me, and the felt’s fighting the forest.”

It was so much fun that whenever we happen to end up in a museum together, we just naturally fall into our discussion of the framing. The art has taken a secondary position. Read more…

No Comments | Categories: Leadership, Management, Politics, Thinking, Value, Writing, framing