This is from a speech I gave in Marin, California in May, 2008 to the Bay Area Consultants Network and also had recorded on video for use by my speaker’s bureau, The Bright Sight Group. The material is from a new book I’m working on, currently titled, Value — The Worth of Everything Including You.
In the course of my work to help my clients understand the bedrock of differentiation, I discovered something that seemed to be a new concept regarding the roots of value. The new theory relates to classic and evolving economic theory, but it also suggests a revolution in the understanding of the meaning of value and of the relationship between value and pricing.
My speech begins here:
Oscar Wilde famously said that the cynic knows the price of everything and the value of nothing.
In classical economic theory, price and value tend to get blended together, almost as if they mean the same thing.
But intuitively, we are always comparing price and value. What is the right medicine worth that heals a child? What is a book worth that changes your life? What is a consultant’s insight worth if it turns your company around?
Wouldn’t it be nice if we had a simple and reliable guide to the nature of value, and maybe even a guide that could explain what the price of everything ought to be?
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