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"The Genius Machine is passionate, provocative, powerful, and practical. Gerald Sindell weaves his experience into an essential guide for creating ideas with impact. What better gift for today's troubled world than this compelling method for finding smarter solutions and getting them working."

Rosabeth Moss Kanter, Harvard Business School, bestselling author of Confidence

About This Blog

This blog is devoted to the exploration of Gerald Sindell's Endleofon Innovation Process. Gerald is the founder of Thought Leaders International, offers innovation services at Sindell Innovation, and manages social media for clients at Agency For Social Media and is author of: The Genius Machine: The Eleven Steps that Turn Raw Ideas Into Brilliance (New World Library, May, 2009).

12 August 2009 - 11:54When It Comes to Healthcare, Be Selfish

I don’t idealize a great many people that I’ve known, but Richard Maddy is an exception. A violin maker, legendary string instrument rebuilder, WWII paratrooper, and son of the founder of Interlochen Center for the Arts, I met Richard when we were both serving on the alumni board of the organization his father had founded. When the board would get bogged down in the minutiae and politics of whatever problem had wound its way around us, Richard was always there to remind us what we supposed to be doing. He would ask, in some form or another, “Is it good for the kids?” Read more…

No Comments | Categories: Essentialism, How do we know?, Leadership, Management, Moral Authority, On the Media, Politics, Progress, Shortermism, Thinking, innovation

14 May 2009 - 14:45Why Are You Telling Me This?

We get letters. So far, and it’s only been a few weeks that my book has been out, the letters have been pretty nice. No one, yet, has told me they took my advice and bankrupted their company, disinherited their kids, or run off with the circus. But it’s only Thursday. There’s still time.

A letter arrived last weekend (okay, officially it was an ‘email’ but it was so carefully composed it seemed like an old-fashioned handwritten note from a previous era) that thanked me for having helped the letter-writer achieve an epiphany regarding a thorny problem her consulting company had been working through for a year. It seems that, among other things, what made it possible for my book to be genuinely helpful was that I had taken care to get myself out of the way of the message.

I have helped a lot of smart people become successful authors and leaders, and one of my first rules for my clients is: you must tell your audience as quickly as possible who you are. Say it on the flap. Say it on the back cover. Say it in the intro. Because, if an author tries to keep themselves in the background, the reader will be unable to hear your message until they feel that they know where you’re coming from. Read more…

No Comments | Categories: All the rest, Moral Authority, The Genius Machine, Thinking, Thought Leadership, Writing