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"The Genius Machine is passionate, provocative, powerful, and practical. Gerald Sindell weaves his experience into an essential guide for creating ideas with impact. What better gift for today's troubled world than this compelling method for finding smarter solutions and getting them working."

Rosabeth Moss Kanter, Harvard Business School, bestselling author of Confidence

About This Blog

This blog is devoted to the exploration of Gerald Sindell's Endleofon Innovation Process. Gerald is the founder of Thought Leaders International, offers innovation services at Sindell Innovation, and manages social media for clients at Agency For Social Media and is author of: The Genius Machine: The Eleven Steps that Turn Raw Ideas Into Brilliance (New World Library, May, 2009).

5 November 2009 - 11:27Why The American Genius For Math Vanished

Why can’t little Tiffany learn to program? What happened to American genius for math? I’ve been wondering about this for a long time, but suddenly I saw the cause during the World Series last night.

Imagine a computer that runs on chewing tobacco. Shouldn’t be that hard — just picture your basic Major League Baseball manager, leaning on the dugout rail. He looks worried. Then he spits. That one.

Now, if you could look inside the heads of the two guys running the contenders in the World Series this week, you’d see a 3D array of numbers flying by. With every pitch, with every attempted steal, with every out, an entire universe of numbers inside the manager’s head is re-computed. Read more…

No Comments | Categories: On the Media

17 October 2009 - 11:00Etch A Sketch and Google Announce E-Book for Kids

Search and advertising giant Google and Ohio Art, maker of the children’s classic drawing toy announced a joint venture today to produce the first e-book reader for pre-schoolers. Named the Etch a Book, the new reader will capitalize on the highly refined Etch a Sketch two knob interface which is already familiar to millions of parents and children all over the globe.

In making the announcement, Sergey Brin, co-founder of Google, revealed that Google has been scanning children’s literature of all kinds for several years now, accumulating a library of more than 2,000,000 children’s titles, many of which have been out of print for decades.

One of the big challenges in developing the Etch a Book has been the fact that young children don’t yet read. “The answer we found was to read the books to the children,” says Brin. The Etch will offer several voices, including those described as ‘friendly mom’ and ‘funny dad.’

Since the Etch a Book screen is closely derived from the classic Etch a Sketch, the reader will not be able to display text or pictures. “This was a big challenge for the books that are all illustration and no text,” says Larry Killgallon, CEO of Ohio Art. “We wanted to keep the child involved and the screen interactive, as with all our products.” The answer is to have the friendly mom reader or the funny dad reader describe the art that Google has scanned. For Mike Mulligan and His Steam Shovel — “There’s a big steam tractor digging a hole,” says the voice. In presenting what had been a cloth book, The Big Farm, in the demonstration we saw, the ‘friendly mom’ is heard to say, “And here’s a big white sheep.”

To complete the reading experience for the very young, the Etch a Book comes with an available Bouncy Lap, which vibrates the child up and down gently while the child is being read to by the Etch a Book. Also available is a ventilator, which simulates the soft breath of a reading parent on the child’s cheek. Available Christmas.

No Comments | Categories: On the Media

13 October 2009 - 14:12Please Don’t RT — You Could Trigger Server Reflux

When my youngest, Max, was 8, he could run off a string of complicated jokes like an old pro in the Catskills. Really, he could have become a regular on the Tonight Show. That good.

We loved to talk about what was funny. I asked him what a really, really great joke would do.

“People would laugh until they cried.”

Exactly. It was then that I came up with an idea that almost drove Max crazy. That wasn’t the purpose, of course, but that’s the way it worked out for awhile. I told Max there was such a thing as The Perfect Joke. It was so funny people would not be able to stop laughing, and therefor they would die. The perfect joke, in the wrong hands, could wipe out the planet. Read more…

No Comments | Categories: Laughs, On the Media, Writing

8 October 2009 - 15:39Is the New Yorker on S.I. Newhouse’s DNR List?

Calling in those McKinsey folks to review your profit and loss numbers in the middle of the deepest recession since the 1930s is a little like having Dr. Kevorkian over to offer a second opinion.

“No, really, I’m feeling fine. Just a little touch of the flu.”

“Not at your age. You know, if you were a new publication, you might pull through. But Harold started you back in 1925. That’s a long, long haul for a weekly. But look on the bright side: it’s been a good run.” Read more…

No Comments | Categories: Management, On the Media, Shortermism, Value

5 October 2009 - 14:04Now What’ll I Do For Thanksgiving? R.I.P. Gourmet Magazine

My heartfelt condolences to Ruth Reichl and all the other employees and freelancers who made Gourmet Magazine the most-waited for package in our mailbox every month. We have been subscribers, with occasional time off, since the 60s, when few of us would venture to actually cook any of the insanely complex recipes.

Now, I wasn’t the actual subscriber to Gourmet. The person of record was my mate. At the time, I was very serious about being serious about everything and dwelling on food seemed to me to be about as distinctive an occupation for a serious person as thinking about sex. In my mind at the time, if everyone did it, i.e. eat food or have sex, then it was a lower activity compared to making movies and discussing Important Ideas.

In other words, Gourmet was pornography. Fortunately, over the years, it has remained pornography. What changed, I guess, was my feelings about food. I have always enjoyed good food, and now I can even talk about it for a few minutes without feeling guilty.

So now that S.I. Newhouse has protected his fragile billions by shutting down the principal source of pornography in our household, I am forced to ask myself, “What have we lost?” Read more…

No Comments | Categories: On the Media, Shortermism

28 September 2009 - 17:33The Failure of Filters - Why We’re Getting Dumber by the Hour

My mother was a live book reviewer in Cleveland, an activity that seems to have gone the way of the traveling magic lantern lecture tent show. Fortunately for Mom, the traffic lights in our community were exceedingly slow, and she always had a book by her side. We joked that she had completed War and Peace just by judicious use of her time at red lights.

Book reviewers were prime entertainment at women’s organizations until somewhere around the late 1960s, possibly replaced by book clubs where everyone was supposed to actually read the book for themselves. Until then, the job of the book reviewer was to bring the ideas in important books to life for a whole community, to put it into context, to enrich the listener. The expectation that most of the audience would rush out and purchase the book, as Oprah’s audience does today, was not there. With a good book reviewer, you didn’t need to do any stinking page turning yourself. Read more…

No Comments | Categories: How do we know?, On the Media, Progress, Thinking, Thought Leadership, innovation

13 September 2009 - 15:43Michiko Kakutani Is Destroying The Fabric Of American Culture

Oh to sing the joys of Sunday morning with the NY Times Book Review section, where we can discover which books are going to get their second Times review. This morning the winner was E.L. Doctorow’s novelistic treatment of the hoarding Collyer brothers, a story apparently of immense import to the editors of the Times. Our first indication that Doctorow was about to get a Full Friedman wasn’t Michiko Kakutani’s review in the daily Times on August 31st. No, it was the PR-generated almost completely coincidental At Home with E.L. Doctorow by Steven Kurtz that ran in the Times on September 2nd with a lovely photo revealing to our great relief that the Doctorow home, unlike the Collyers’, is incredibly neat.

For the last few years I have ever-so-slowly come to realize that if someone at the Times thinks your book ought to enter the zeitgeist, you get a second review — like the one that ran this morning with even more pictures of the Collyers’ dump. Thank you Michiko. I wasn’t sure I wanted to read about the hoarding brothers with that first review, or even the up-close story about Doctorow, but with that third review, you’ve hammered it home. I give up. No more reviews! I’ll buy the book!

Like hell.

Read more…

No Comments | Categories: On the Media

4 September 2009 - 8:56The Third Golden Age Begins?: Welcome to the Berliner Philharmoniker

In the golden days of radio the great symphony orchestras of the world broadcast over short and long wave bands, creating pockets of listeners all over the globe. In isolated Japan in the 1940s the young composer Toru Takemitsu learned the ways of Western music from the Armed Forces radio network. In Maine, Charles Ives listened to the premiere of his 2nd Symphony, conducted by Leonard Bernstein, over the radio.

When FM came in after the Second World War, sound quality improved, but the since the range of FM is limited to line-of-sight, those millions of listeners lucky enough to get an ionosphere bounce from New York to Vermont or Chicago to Colorado were left in silence. The advent of the long-playing record took the thrill and necessity away from live broadcasts, and radio audiences shrank. Read more…

No Comments | Categories: On the Media, Thought Leading Organizations, innovation

22 August 2009 - 13:38Auto Tune the Culture

Eleven-thirty Saturday morning in Tiburon, California. The radios are on throughout the house. We’re listening to a live broadcast from London of Beethoven’s Fidelio, the 50th Proms concert of the season, with 26 left to go. The world’s largest music festival — thousands of performers, many world premieres, many of the world’s great orchestras. Of all the glories the Internet has given us, for me, this is the one I would part with last.

Cultural hegemony is a two-way street. American culture, particularly through our dominance of news, television shows, and Hollywood film, tend to suffocate local culture. In many parts of the world our cultural intrusions are resented. But we can’t help it. We hardly notice the local flora and fauna that disappears under our tread. Read more…

No Comments | Categories: All the rest, On the Media, Progress, Value

12 August 2009 - 11:54When It Comes to Healthcare, Be Selfish

I don’t idealize a great many people that I’ve known, but Richard Maddy is an exception. A violin maker, legendary string instrument rebuilder, WWII paratrooper, and son of the founder of Interlochen Center for the Arts, I met Richard when we were both serving on the alumni board of the organization his father had founded. When the board would get bogged down in the minutiae and politics of whatever problem had wound its way around us, Richard was always there to remind us what we supposed to be doing. He would ask, in some form or another, “Is it good for the kids?” Read more…

No Comments | Categories: Essentialism, How do we know?, Leadership, Management, Moral Authority, On the Media, Politics, Progress, Shortermism, Thinking, innovation