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"The Genius Machine is passionate, provocative, powerful, and practical. Gerald Sindell weaves his experience into an essential guide for creating ideas with impact. What better gift for today's troubled world than this compelling method for finding smarter solutions and getting them working."

Rosabeth Moss Kanter, Harvard Business School, bestselling author of Confidence

About This Blog

This blog is devoted to the exploration of Gerald Sindell's Endleofon Innovation Process. Gerald is the founder of Thought Leaders International, offers innovation services at Sindell Innovation, and manages social media for clients at Agency For Social Media and is author of: The Genius Machine: The Eleven Steps that Turn Raw Ideas Into Brilliance (New World Library, May, 2009).

1 October 2009 - 14:12Stinkoread, and The New Complete Theory of Peak Book

When I was involved with …and Ladies of the Club a few eons ago I received an offer for the audio rights for the book. This was to be a condensed version, since the book was more than 1000 pages long. I asked for a sample script from the audio producer, and it turned out to run some 75 pages. You had to laugh. Gone were the inner lives of the two principal characters. Gone was the story of the fifty years of the development of the U.S. from the Civil War to the Depression. Gone were the discussions of ideas. Left was the barest shell of the events of the novel. Anyone buying the tape would have been defrauded, believing they were about to hear anything that resembled this masterpiece. We declined the offer.

Screenplays are similar. No matter how long the original novel, a screenplay is, with few exceptions, not going to be longer than 125 pages. A screenplay is double-spaced, descriptive paragraphs honed down to nothing, and lots of space taken up by the character’s names before their speeches. Bob. (line break) “You know what I’m thinking?” (line break) Jim. (line break) “No. What?” (line break) Bob stirs the campfire. (line break) Bob. (line break) “There’s something out there in the dark.” (line break) In a screenplay, you’ve just eaten up almost half a page.

Which brings me to the umpteenth zillion obituary for the book that has ocurred ever since the new media arrived. That would be movies. Then radio. Then television. Now it’s the Kindle and iPhone. Books are perpetually finished. Who would ever read a book again once they’ve seen that Charlie Chaplin? I can’t imagine. Read more…

No Comments | Categories: Progress, Writing, innovation

28 September 2009 - 17:33The Failure of Filters - Why We’re Getting Dumber by the Hour

My mother was a live book reviewer in Cleveland, an activity that seems to have gone the way of the traveling magic lantern lecture tent show. Fortunately for Mom, the traffic lights in our community were exceedingly slow, and she always had a book by her side. We joked that she had completed War and Peace just by judicious use of her time at red lights.

Book reviewers were prime entertainment at women’s organizations until somewhere around the late 1960s, possibly replaced by book clubs where everyone was supposed to actually read the book for themselves. Until then, the job of the book reviewer was to bring the ideas in important books to life for a whole community, to put it into context, to enrich the listener. The expectation that most of the audience would rush out and purchase the book, as Oprah’s audience does today, was not there. With a good book reviewer, you didn’t need to do any stinking page turning yourself. Read more…

No Comments | Categories: How do we know?, On the Media, Progress, Thinking, Thought Leadership, innovation

22 August 2009 - 13:38Auto Tune the Culture

Eleven-thirty Saturday morning in Tiburon, California. The radios are on throughout the house. We’re listening to a live broadcast from London of Beethoven’s Fidelio, the 50th Proms concert of the season, with 26 left to go. The world’s largest music festival — thousands of performers, many world premieres, many of the world’s great orchestras. Of all the glories the Internet has given us, for me, this is the one I would part with last.

Cultural hegemony is a two-way street. American culture, particularly through our dominance of news, television shows, and Hollywood film, tend to suffocate local culture. In many parts of the world our cultural intrusions are resented. But we can’t help it. We hardly notice the local flora and fauna that disappears under our tread. Read more…

No Comments | Categories: All the rest, On the Media, Progress, Value

12 August 2009 - 11:54When It Comes to Healthcare, Be Selfish

I don’t idealize a great many people that I’ve known, but Richard Maddy is an exception. A violin maker, legendary string instrument rebuilder, WWII paratrooper, and son of the founder of Interlochen Center for the Arts, I met Richard when we were both serving on the alumni board of the organization his father had founded. When the board would get bogged down in the minutiae and politics of whatever problem had wound its way around us, Richard was always there to remind us what we supposed to be doing. He would ask, in some form or another, “Is it good for the kids?” Read more…

No Comments | Categories: Essentialism, How do we know?, Leadership, Management, Moral Authority, On the Media, Politics, Progress, Shortermism, Thinking, innovation